# AXO (axo.nz) > AXO is a platform of simple web tools — short links, smart app links, QR codes and campaign analytics — plus an AI Marketplace and a family of connected products on axo.nz subdomains. What you can use: the QR code generator and UTM builder are free with no account. A free account (Google, Apple, or email one-time code) adds short links, dynamic QR codes, smart app links and click analytics. Free links redirect directly for 7 days or 100 clicks, then show a 5-second AXO page. Plans: Free (US$0, up to 3 short links), Pro (US$9/month, up to 10 links, 30-day history), Business (US$39/month, up to 500 links, API and install attribution), Enterprise (US$999/year, unlimited). Limits count links held at once; archiving a link frees a slot. Smart app links (open the app, else App Store, Google Play, Huawei AppGallery or Samsung Galaxy Store, else web): 1 Free, 3 Pro, 100 Business, unlimited Enterprise. ## AXO products (subdomains) - [AOS — Autonomous Organization OS](https://aos.axo.nz): lets companies deploy AI agents as governed digital employees — each with a role, manager, budget and permissions (read, analyse, write, execute, approve, never), human approvals for risky actions, a full audit trail and an instant kill switch; connects to Salesforce, SAP, Oracle, Microsoft 365, Workday, ServiceNow and more; hosted or self-hosted; 14-day free trial. Details: https://axo.nz/products/aos - [BrandPulse](https://brands.axo.nz): brand intelligence platform — logos, colour palettes, typography, curated company profiles, shareable BrandHubs, drop-in widgets and an API (free developer plan: 5,000 calls/month). Details: https://axo.nz/products/brandpulse - [CloudAI](https://cloudai.axo.nz): every cloud and AI bill on one read-only screen — AWS, Azure, Google Cloud, OpenAI, Anthropic and more — with daily costs and forecast, named AI agents with expected vs actual cost, spike and budget alerts by email, and unused licences found; 30-day free trial. Details: https://axo.nz/products/cloudai ## Free tools - [QR code generator](https://axo.nz/tools/qr-generator): QR codes for a URL, text, Wi-Fi, email, phone, SMS or contact card, optional centre logo, PNG and SVG, error correction L/M/Q/H. Accepts ?url= to prefill. - [UTM builder](https://axo.nz/tools/utm-builder): adds utm_source, utm_medium, utm_campaign, utm_term, utm_content to a URL. ## Features - [Short links](https://axo.nz/features/short-links): custom slugs, edit destination, pause/archive, dynamic QR per link (account required) - [QR codes](https://axo.nz/features/qr-codes) - [Analytics](https://axo.nz/features/analytics): clicks by day, referrer, device, country and app store; CSV export - [Deferred deep linking](https://axo.nz/features/deferred-deep-links): after installing from a smart app link, the app opens the right screen on first launch; installs attributed to links (exact on Google Play via install referrer, estimated on iPhone within 2 hours); in-app events with revenue. Business and Enterprise. - [API & webhooks](https://axo.nz/features/developer-api): REST API at https://axo.nz/api/public/v1 with secret keys (servers) and app keys (mobile apps); rate limits 300/1,200 requests per minute per key on Business/Enterprise; signed webhooks for link.clicked, app.install, app.event, link.created, link.updated. - [Developer guide](https://axo.nz/developers): endpoints, Android/iOS first-launch code, webhook signature verification - [Pricing](https://axo.nz/pricing) ## Use cases - [Marketing](https://axo.nz/use-cases/marketing) - [Restaurants](https://axo.nz/use-cases/restaurants) - [Events](https://axo.nz/use-cases/events) - [Real estate](https://axo.nz/use-cases/real-estate) - [Creators](https://axo.nz/use-cases/creators) ## AI Marketplace - [AI Marketplace](https://axo.nz/ai): search AI apps, agents, APIs, models and workflows by task, industry, pricing and integrations. Accepts ?q=. - [Compare](https://axo.nz/ai/compare): compare up to four AI products side by side - Listing plan for creators: US$5/month or US$49/year (no free listings); every listing is reviewed; sponsored listings are labelled ## Comparisons (checked 29 October 2026, with sources) - [All comparisons](https://axo.nz/compare): AXO side by side with popular link shorteners and deep linking tools, including where they do more than AXO - [AXO vs Bitly](https://axo.nz/compare/bitly) - [AXO vs TinyURL](https://axo.nz/compare/tinyurl) - [AXO vs Rebrandly](https://axo.nz/compare/rebrandly) - [AXO vs Short.io](https://axo.nz/compare/short-io) - [AXO vs Dub](https://axo.nz/compare/dub) - [AXO vs Branch](https://axo.nz/compare/branch) - [AXO vs Firebase Dynamic Links (shut down 25 August 2025)](https://axo.nz/compare/firebase-dynamic-links) ## Help centre (how to use AXO) - [Help centre](https://axo.nz/help): step-by-step guides - [Create your account](https://axo.nz/help/create-account) - [Create and manage a short link](https://axo.nz/help/short-links) - [Make a QR code](https://axo.nz/help/qr-codes) - [Set up a smart app link](https://axo.nz/help/smart-app-links) - [Read your link analytics](https://axo.nz/help/analytics) - [Tag a campaign link with UTM parameters](https://axo.nz/help/utm-builder) - [Open the right screen after an app install](https://axo.nz/help/deferred-deep-linking) - [API quick start](https://axo.nz/help/api-quickstart) - [Find and compare AI products](https://axo.nz/help/ai-marketplace) - [List your AI product](https://axo.nz/help/list-your-ai-product) - [Upgrade, change or cancel your plan](https://axo.nz/help/plans-and-billing) - [Report abuse, close your account or request your data](https://axo.nz/help/privacy-safety) ## Full reference - [llms-full.txt](https://axo.nz/llms-full.txt): every feature, plan limit, guide step and legal document in one plain-text file ## Company AXO owns and operates axo.nz and its axo.nz subdomain products. Company and legal details are in the legal documents. - [About](https://axo.nz/about) - [Company and legal information](https://axo.nz/legal): company details and every legal document with version and effective date - [Contact](https://axo.nz/contact): reach@axo.nz - [Report abuse](https://axo.nz/report-abuse): reach@axo.nz - [Terms of service](https://axo.nz/terms), [Privacy policy](https://axo.nz/privacy), [Cookie policy](https://axo.nz/cookies), [Billing and refund policy](https://axo.nz/refunds), [Acceptable use](https://axo.nz/acceptable-use), [AI Marketplace terms](https://axo.nz/marketplace-terms), [Developer API terms](https://axo.nz/api-terms)