Compare · Branch alternative
AXO vs Branch
Branch is a full mobile attribution platform. AXO covers the deep linking basics most apps need, with published prices. Here's how they compare.
Checked 29 October 2026 on www.branch.io
| AXO | Branch | |
|---|---|---|
| Free plan | US$0 · 3 short links held · unlimited QR codes · links go straight through for 7 days or 100 clicks, then show a 5-second AXO page | Not listed on its pricing page |
| Cheapest paid plan | Pro US$9/month, billed monthly · 10 links held · 3 smart app links · no waiting page | Basics and Essentials plans; prices aren't published |
| Click history | 7 days Free · 30 days Pro · 1 year Business · 2 years Enterprise | Not published |
| QR code with your logo | Every plan, and in the free QR generator with no account | Yes, on premium plans |
| Editable (dynamic) QR codes | Every short link, every plan | Some routing changes can change the QR code and need a reprint |
| Open the app or the right app store | Every plan (1 on Free): App Store, Google Play, Huawei AppGallery, Samsung Galaxy Store, then web | Yes — its core product |
| Deferred deep linking | Business (US$39/month) and Enterprise, with install attribution | Yes, on premium plans |
| API | Business and Enterprise: 300 requests a minute per key (1,200 on Enterprise) | Yes; availability depends on plan |
| Webhooks | Business and Enterprise: signed, 5 event types | Not published |
| Your own domain | Not available — links use axo.nz | Yes |
Choose Branch if
- You need full mobile measurement: ad network attribution, cohorts and fraud protection.
- You need links on your own domain.
Choose AXO if
- You want deep linking and install attribution with a published price you can pay by card today.
- Your app is on Huawei AppGallery or Samsung Galaxy Store as well as the App Store and Google Play.
- You also want short links, QR codes and click analytics in the same tool (Enterprise is US$999/year with unlimited links).
Questions
Is AXO a full replacement for Branch?
No. AXO covers smart app links, deferred deep linking, install attribution from your own links, in-app events and webhooks. It doesn't measure ad networks or detect fraud, which Branch does.
Sources
Prices are in US dollars and come from Branch's public pages on 29 October 2026. Plans change, so check their site before you decide. Branch is a trademark of its owner; AXO isn't affiliated with or endorsed by them. Spotted something out of date? Tell us and we'll fix it.