Free tool
UTM builder
Tag links so your analytics shows which campaign sent the traffic.
What each tag means
- utm_source
- Where the visitor came from, such as newsletter, instagram or google.
- utm_medium
- The type of channel, such as email, social, cpc or qr.
- utm_campaign
- The campaign name, such as spring_sale or product_launch.
- utm_term
- Optional. The paid search keyword, if you track one.
- utm_content
- Optional. Tells apart two links in the same campaign, such as header_button and footer_link.
Your analytics tool, such as Google Analytics, reads these tags from the address and reports visits by campaign. Use lowercase and the same spelling every time so results group together. The builder runs in your browser; nothing you type is sent to AXO.