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AXO compared with other link tools
An honest side-by-side of AXO and the link shorteners, QR code makers and app deep linking tools people most often look at. Where another tool does something AXO doesn't, we say so.
Prices and limits checked 29 October 2026 from each company's own website
Bitly alternative
AXO vs Bitly
Short links, QR codes and landing pages in one platform, with engagement tracking.
See the comparison
TinyURL alternative
AXO vs TinyURL
Simple, permanent short links with custom aliases.
See the comparison
Rebrandly alternative
AXO vs Rebrandly
Branded short links on your own domain, with device-aware routing.
See the comparison
Short.io alternative
AXO vs Short.io
Short links on your own domains, with detailed analytics and developer access.
See the comparison
Dub alternative
AXO vs Dub
Link attribution that connects branded links with conversions and partner programs.
See the comparison
Branch alternative
AXO vs Branch
Mobile attribution and cross-platform deep linking for apps.
See the comparison
Firebase Dynamic Links alternative
AXO vs Firebase Dynamic Links
Google's free deep links for Firebase apps, shut down on 25 August 2025.
See the comparison
At a glance
| AXO | Bitly | TinyURL | Rebrandly | Short.io | Dub | Branch | |
|---|---|---|---|---|---|---|---|
| Free plan | US$0 · 3 short links held · unlimited QR codes · links go straight through for 7 days or 100 clicks, then show a 5-second AXO page | 5 links and 2 QR codes a month, with ads | Short links with an automatic QR code; analytics need a paid plan | 10 links and 10 QR codes a month, 1 custom domain; QR codes are watermarked | 1,000 links in total, 5 custom domains, 50,000 tracked clicks a month | 25 new links a month, 30-day analytics, 3 custom domains; QR codes carry the Dub logo | Not listed on its pricing page |
| Cheapest paid plan | Pro US$9/month, billed monthly · 10 links held · 3 smart app links · no waiting page | Core US$10/month, billed yearly only (US$120/year) · 100 links and 5 QR codes a month | Pro plans; prices weren't readable on its pricing page when checked | Essentials, shown at US$8–16/month depending on billing period and offers · 250 links and QR codes a month | Hobby, shown at US$5/month · 2,500 links in total | Pro US$27/month, billed yearly · 12,000 new links a year | Basics and Essentials plans; prices aren't published |
| QR code with your logo | Every plan, and in the free QR generator with no account | From Core | Not stated in its help pages | From Essentials | Every plan | From Pro | Yes, on premium plans |
| Open the app or the right app store | Every plan (1 on Free): App Store, Google Play, Huawei AppGallery, Samsung Galaxy Store, then web | Mobile deep linking from Premium | Not listed | Deep links from Growth | Phone-type targeting on every plan; native app deep links from Team | From Pro | Yes — its core product |
| Deferred deep linking | Business (US$39/month) and Enterprise, with install attribution | Not listed on its pricing page | Not listed | Not listed | Not listed | From Pro | Yes, on premium plans |
| Your own domain | Not available — links use axo.nz | From Growth (US$29/month, billed yearly), one domain included | Paid plans | Every plan (1 on Free) | Every plan (5 on Free) | Every plan (3 on Free) | Yes |
Prices are in US dollars per month unless noted and come from each company's public pricing page on the date above. Plans change, so check their site before you decide. Bitly, TinyURL, Rebrandly, Short.io, Dub, Branch and Firebase are trademarks of their owners; AXO isn't affiliated with or endorsed by them.